You run a busy practice. You don’t have time to blog blindly in the dark. The time you put into your posts has to count.
To make it worth your while, two things have to be true about your blog posts:
1. People have to want to read them
2. They can’t take forever to write
How do you do that? You plan ahead.
And every good plan begins with a list. In this case–a blog topic list.
To get you started, here are seven blog topics that I have found generate the most web traffic and patient referrals.
1. Patient Stories
I could almost just end here. Patient stories and case studies, by far, get the most attention. The more personal, with photos and quotes, the better. However, these are not the easiest to come by. Medical stories are personal. Not everyone wants to share their medical saga, especially on the web. Not to mention HIPPA laws–you need to think about the HIPPA privacy rule, here.
2. What’s in the News
Follow the news and take note when a medical issue that you treat starts making headlines. More people will be doing internet searches on the topic. This is a great opportunity to provide clear and accurate information and to promote your expertise.
3. Controversial Medical Topics
Some medical debates are very public. Vaccines and end-of-life issues, for example. Others are specific to your field of medicine and not so well known. Everyone loves a little controversy, though. Bring them in with a little drama and leave them knowing more about the issue. Here is your chance to improve patient literacy.
4. Community Involvement
Unlike your website, your actual medical facility exists in the real world. You are part of a community full of people who frequent the same businesses, schools, and community events that you do. Blog about local issues that relate to you and your practice. People will like that you are invested in your community. And as a bonus, your website will come up when people in your area search for those local topics.
Your blog is the best place on your website to talk about yourself (and not just on your About Page ). Tell your story. Talk about your hobbies, your history, or why you decided to go into medicine. This is your chance to show that you are relatable and more than just someone in a white coat.
6. Latest Research
Yours or someone else’s. Be a resource for the latest advances in your field. Turn the complex language of a research paper into a story your patients can understand. Learn more about this in our previous post, What a Medical Content Curator Is and How to Become One.
7. Professional Activities
Have you attended a recent conference? Have you gotten a Top Doctor award? Are you giving a talk at your hospital’s Grand Rounds? It’s OK to sing your own praises and let people know that you are committed to your field.
Now you make a list.
Brainstorm specific examples for each of the seven topics above. Choose things that mean something to you. Your expertise and passion for the subjects will come through, and your writing will be more engaging to read.
Now, pick the topic that interests you the most. Make another list of the main points to cover on that subject. Then piece by piece you can address each point. Before you know it, you’ll have a full post that is engaging to read and that you somehow got done despite your busy schedule.