Medical marketing is about far more than marketing to get new patients, although that’s a great benefit.
It’s also about using your knowledge and training to encourage healthy behavior.
The thing is, a lot of the information we have about influencing behavior comes from the worlds of marketing and psychology.
As a health care provider, you can use this information to communicate health messages in a way that is more likely to yield results. [Read more…] about The One Word That Will Make You A More Effective Medical Blogger