CB Medical Marketing

Medical content experts

Archives for December 2015

New Year’s Resolutions for Your Medical Website

Here we are approaching the end of the year. It’s the time of year when many people step back and take stock of their business and what they can do to improve things. Unfortunately, the fact that many medical practices actually have a website checks that box for them and they move on to things like billing and scheduling.

But back up just a minute, because there are a lot of terrible medical websites out there (I speak the truth in love.) They are packed with difficult to read text, lots of buttons, and cliched stock photos. If this describes your site, I’ve got a few New Year’s resolutions for you to put on your list. [Read more…] about New Year’s Resolutions for Your Medical Website

Amy Rogers

Amy is an MD whose passion is making sure that physicians are the go-to guy for their patients. That means she wants your patients – and potential patients – to turn to you rather than Google or the latest conspiracy theory with their medical questions.

Do I Need a Style Guide for My Medical Website’s Blog?

No, you don’t have to use a style guide for your blog. But you also don’t need to iron your T-shirt before you go bowling either.

You probably WOULD want to iron your shirt before an important meeting or a job interview, though. And a style guide gives you that extra finish to your posts. It is a way to come across as more pulled together and more professional. [Read more…] about Do I Need a Style Guide for My Medical Website’s Blog?

Bliss Mishler, MSPT

Bliss is a PT with a passion for patient education. She began working as a medical writer, editor, and content developer in 2009 and is dedicated to the spread of high-quality and useful health information. She helps healthcare providers serve their patients and attract new ones by extending value into the community and online.