One of my favorite things this time of year is the summer reading lists that pop up everywhere. I like to peruse them for my children, though they seldom listen to my recommendations and tend to stray off in their own directions. But mostly I love to find treasures for myself. I imagine myself reclining on a beach or in a hammock while I read them. In reality I will probably be tucked away in the air conditioning for most of the Texas summer, but a girl can dream. Either way, I always make more time to read in the summer, and browsing the book lists is a favorite past time.[Read more…] about Your Next Medical Blog Post: The Summer Reading List
David Ogilvy, aka “The Father of Advertising,” famously said:
On the average, five times as many people read the headline as read the body copy.
That means a couple of things. First, a headline is incredibly important. Second, people are pretty bad at writing them, as a good headline spurs people to continue reading.
How do we write a good medical blog headline? A headline that grabs attention, pulls people in, makes them want to know more?
Simply remember that your headline has one job and one job only: get the reader to read the first sentence. How?
There are a few ways to approach it. [Read more…] about Eighty Percent of the Value of Your Blog Post Rests in a Single Line