The first thing most people want to do when they start a medical website is optimize it for search engines. They imagine that just tweaking a few things for Google will send their business through the roof.
Search Engine Optimization (SEO) is a great thing, particularly for people who like numbers. You can look at number of site visitors, number of pages visited, bounce rates, time on site and on and on. And these are important numbers. But here’s the thing about SEO – you can have fabulous numbers and no patients.
This is where content comes in. [Read more…] about What SEO Doesn’t Do for Medical Content