Over the last couple of weeks, Bliss and I have talked about finding a good medical content writer and how much medical writers get paid. I’d like to follow up on that with how medical content writers charge for their work. If you want to hire someone to blog for your hospital or practice website, what should you expect in the proposal? And if you are a medical content writer, how should you structure your proposal? [Read more…] about How Do Medical Content Writers Charge for Their Work?
Writing the content for your website or blog can be fun, it is a great resource for your patients, and it will attract new people to your practice. But it does take time, and sometimes you need to consider out-sourcing this service.
Before you do, read Amy’s post, Searching for Mr. Write: What to Look for in a Medical Content Writer, and then take a look at your marketing budget. The good news is that content marketing is one of the least costly forms of marketing, so you might already have budgeted what you need. [Read more…] about How Much Does a Medical Writer Cost? AMWA Salary Survey Results are In
It’s Thursday afternoon. You started your day early at the hospital and then saw a full schedule of patients in your office. You took histories, performed physicals, ordered labs, made referrals, and prescribed medications. Decision after decision – most were routine, but a few were pretty tricky. Now you are sitting in your office catching up on paperwork. More decisions.
You know you need to write a medical blog post for your practice website. You understand the importance of your online presence and you want to make this a priority. Do you want to write it now, or get up early and do it? What will you write about this time? How do you want your writing to come off – friendly and conversational or authoritative and academic? Will you add a link for it to your Facebook page? Should you add other things to your Facebook page to attract more readers? [Read more…] about Mark Zuckerberg’s T-shirt: How Decision Fatigue Can Hurt Your Medical Blog Posts
Summer is underway and if we were all on top of things, we would long ago have set up our summer blogging calendar. If you are like me and didn’t quite get to it, and are flying a bit more by the seat of your pants, you are in luck: I have decided to put off making my own summer calendar even further and give you some ideas for yours.
Also called an editorial calendar, a blogging calendar is just a list of blog post ideas you plan for a specific time. Planning ahead like this has several advantages (I know this because Amy and I do this for our clients—not because I do this for myself :-)) [Read more…] about Summer Blog Post Ideas for Medical Writers Who Procrastinate
Finding a medical content writer can be a lot like finding a romantic match. They need to understand you and your thoughts on medical care so much that they can predict how you would approach a topic. Alas, there is no Match dot com to help you find the medical content writer that completes you. There are some writing certifications out there, but they typically have to do with research and regulatory writing. Even so, you can find someone qualified to do the job if you know what to look for.
First, you need someone who understands how to write for a lay audience on the internet. Someone great at writing up clinical research or with a mastery of all things Chaucer isn’t necessarily qualified for the job. Copyblogger is the resource many content writers use to pursue training in their craft. According to Copyblogger, you should look for the following: [Read more…] about Searching for Mr. Write: What to Look for in a Medical Content Writer
Today’s post was inspired by a question we got recently from a physician reader.
Should I turn on “comments” on my blog?
Blogs are widely considered a form of social media, their origin as an online diary or “web log” with a comments section being interactive in nature, and their continued use by many sparking a wide range of written interactions, from catatonically boring to outright scathing. Blogs allow private citizens and companies alike to reach out and connect with the wider world, whether for personal or commercial gains.
Having now been adopted by corporate players like Coca Cola, Walmart, and Whole Foods, blogs are no longer necessarily intended for live interaction at all, having the comments section turned off altogether or closely controlled. Some might even say that the blog has become just another form of mainstream media, like a magazine article, newspaper column, or TV program, intended for consumption only. [Read more…] about Medical Blog Comments can be a Tricky Landscape to Navigate