You know that moment when you are talking to a patient, and you see their eyes glaze over, and you realize you just said the words hemoglobin or pneumococcal or fasciitis? Unfortunately, healthcare literacy isn’t always as high as we’d like it to be.
Now, your patients generally aren’t rude, so they won’t just get up and walk out. They will sit politely, hoping you will further explain what you mean.
Doctor blogs are another story.
If your blog post gets boring or bogged down in words they don’t understand, your patients (or prospective patients) will stop reading. They will walk away without the golden pearls of wisdom you had crafted for them. [Read more…] about CPR for Doctor Blogs: 4 Ways to Write Like a Person