Being a great medical writer means putting yourself in your readers’ shoes. That can be hard to do when writing for the lay public: especially the more medical and science expertise you have.
With all your years of training and medical practice, jargon and medical concepts can become so second nature that it is hard to know when you sound like an alien-speaker to your readers.
But, you can leverage your expertise into readable and even delightful prose that fully engages your readers. Maybe you already do. If not, there is a formula you can follow! It is called the known-new contract. [Read more…] about Want to Be a Great Medical Writer? Get a Grip on the ‘Known-New Contract’