Remember that old shampoo commercial, “You’ll tell two friends, and they’ll tell two friends and so on…”?
This adage is all about word of mouth–the undisputed queen of marketing. It is authentic advertising, and it works. It is also one of your best resources for your marketing efforts.
You know your patients are talking about you. They tell you themselves. New patients let you know a friend recommended you.
You also know that your patients have good things to say about you. They say those things when they see you. They write letters, email you, and they send Christmas cards and thank-you notes.
These are all great sources for quotes and patient testimonials. All you have to do is ask.