You really want Google to start showing your website for a particular search term. You just know that ranking at the top of that page will drive traffic to your site.
But traffic to your website doesn’t necessarily translate into scheduled appointments. That’s because there are real people who follow the search engine to your website. And what attracts a search robot might not be at all attractive to a human being.
That’s why they call it Search Engine Optimization and not Search Engine Writing. [Read more…] about Search Engines Don’t Need Pap Smears: Using Keywords Without Driving Away Patients