This week I stumbled upon a PT practice blog that is making good use of images in their posts.
The practice is Fukuji & Lum Physical Therapy Associates, and they have five clinics on the Island of Oahu in Hawaii.
It’s Hawaii so you might be thinking, of course, they would have a bunch of photos. The picturesque background is a plus, true, but more importantly, they show their staff having fun at work.
In fact, one of the subcategories for their blog is “Happy at Work.” I don’t know any of the people at this clinic, but just browsing their blog makes me think it would be a fun place to get therapy–In one post, it looks like they are having a pillow fight!
I bring up this practice and their blog to make two points:
One–Photos are a great way to say something important about you and your practice. People move fast on the web and pictures can get people to slow down and pay attention to you.
Two–Photos are interesting enough to be the focus of your blog. Don’t let time, talent, or writing anxiety keep you from blogging for your practice. You can use briefly captioned photos to put together a fantastic blog post.
Now a few words about using images in your posts: If you don’t know the ins and outs of using images legally on your website, read this post first. Also, if you have any pictures that include patients, make sure you get their written permission to use them.
Having said that, here are four things to consider when choosing and adding images to your posts.
The subject of your photo/image should make sense. The purpose of your blog is to communicate with current and would-be patients. That is not to say you can’t have fun with imagery and metaphor, though. Just make sure the photo enhances, rather than detracts from what you have to say.
Generally, eye tracking studies have shown that people view a web page from the top left down. Having an image at the top of your post will draw more people in than a big block of text will.
Professional photos are great, but you probably don’t have a photographer on staff. And you don’t need to. Choose clear photos and then run them through a basic image editing program, like iPhoto, before you upload them to your website. Often, all you need to do is hit the “enhance” and “boost” buttons to bring a photo to life.
Worse than a poor quality photo, though, is a photo that won’t load right away. People won’t wait, they’ll click onto the next site. Make sure your image files are only as big as you need them to be. I keep image files to about 600 pixels wide. This seems to be just enough width to fit the average screen, without taking too long to load.
These days, if you have a cell phone, you have a great camera. Even the least photo-artistic of us can get some good snaps. Take advantage of this and become your own in-house photographer.
Then, don’t fret when it’s time for your next (or first) blog post. Just upload a few pics of yourself and your staff, throw in a couple of brief captions, and voila–blog post done.