If you have what it takes to be a good clinician, then you can be a good medical blogger.
In fact, it’ll be cake for you. You’ve practically been training for it your whole career.
Here’s what I’m talking about:
Where do most of us learn to write? In school. And it would be an understatement to say that you have been through a lot of schooling. AMIRIGHT?
And chart notes…my God the chart notes.
These notes are basically patient stories. You learned in school and clinical rotations that they need to be concise, factual, and ABUNDANT. Remember, “If you didn’t write it down, it didn’t happen.”
In school you learned a whole new language. The language of medicine– words and phrases used to classify bones, describe digestion, and explain the forces that impact the joints.
This means you can be a translator.
You translate those Latin and Greek words into English every time your patients says, “Huh?.” Multiply that by the number of patients you see a day and you’re as experienced as a foreign tour guide.
This probably goes without saying, but as a good clinician you are knowledgeable and up to date on the latest in your field. You have a lot of good helpful information rattling around in your brain that is worth sharing. And a blog is a great place to share.
There is so much bad medical information out there, you can consider it a public service whenever you counter that with good evidence-based information.
Think about what got you into healthcare in the first place. If you are like most of the clinicians I know, you wanted to help people.
This kind of generosity is fundamental to good blogging and good content marketing in general. A blog post that is helpful and provides useful information is a post that is more likely to be read.
The letters after your name, the white coat you wear, and the way you carry yourself all project authority. People will listen to what you have to say. They will read what you write and they will probably believe you.
We say, use that power for good and fill the internet with useful, evidence-based medical information.
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