So you’ve got a great website, and Google still isn’t sending new patients your way? It’s important to remember the purpose of Google and other search engines – to help internet users find the type of content they need. If your website is essentially an online business card or resume, Google won’t find it all that compelling.
Even if you’ve paid a chunk of change to an SEO company and you’re getting lots of site visitors, it still might not translate to new patients. That’s because your site visitors are not robots, they are people who want to get to know more about you and your practice before they make an appointment.
On the other hand, if you consistently publish quality content that answers pressing questions for your potential patients, it won’t take Google long to figure out that you are legit. And when Google sends visitors your way, they’ll be happy to find what they’ve been looking for.
You need to create ridiculously good content – content that is useful, enjoyable and inspired. ~ Ann Handley
This is where CB Medical Marketing can help you shine. We are an unusual agency in that our principals are not only experts in online content creation, they are medical experts – an MD and a PT. This means the content you receive from us will adhere to the best practices for digital marketing, and it will be medically accurate and evidence-based.
When you work with us, we will start out by creating a content strategy for your practice. This may include updating information on your website, adding a blog, creating a newsletter, starting a podcast, or any of a number of other methods of distributing valuable medical content to people who need a healthcare professional like you.
Once we establish the strategy, we will work to create the content and implement the strategy. You can be very involved with the process or leave it to us to solicit your input when needed.
Would you like to know more about how we can help you move from a business card website to a dynamic online presence that serves as a resource to your community and brings in new patients? Then get in touch and let’s get started!