Unless you are the only doctor in a small town, you probably know that marketing has to be part of any practice growth strategy. Patients today go to the internet to find their doctor, so make sure they can find you there.
Luckily, marketing yourself online (digital marketing) can be much less expensive (and can potentially reach far more people) than traditional marketing methods, such as print ads, glossy brochures, or billboards. If you are brand new to all of this, you probably have quite a few questions, like…
Do I need a website?
You technically don’t need a website to start your digital marketing efforts. You can use free social media platforms like Twitter, Facebook, and LinkedIn, and we can help you do that. But these platforms won’t give you the exposure you need from search engines like Google. To get that you need a website.
Furthermore, anything you put up on your website is content that you own, but this is not the case on social media platforms. Read the fine print, but these companies usually take ownership of anything you post. This means they can hide or delete your posts and even your account. And they, not you, control the comments.
Isn’t it expensive to build a website?
You don’t have to spend a lot of money to create a top level web presence for your practice. Too many physician practices put this off because they think it takes a massive investment to achieve the look of the best medical websites. It definitely can, but it doesn’t have to.
If you want to find out more about getting started, contact us today!