If you haven’t started listening to podcasts by now, it’s really time. There are so many interesting, funny, educational, and clever podcasts out there. And things are just revving up.
But beyond listening to podcasts, should you also be creating your own medical podcast?
Reasons to Start a Medical Podcast for Your Practice
Podcasting gives you a voice.
If you are using content to build your medical practice or to simply build your medical authority, this is a great advantage of podcasting. Of course we can literally hear your voice. But beyond the literal voice, you can display your “voice,” that particular way your personality shines through when you talk.
This builds a connection with your audience that’s a lot trickier to achieve with the written word.
Podcasting makes you portable.
I love this aspect of podcasting. Now, your audience isn’t limited to hearing from you when they have the time to sit in front of a screen. They can take you along with them on road trips, on the treadmill, or while cooking dinner.
Podcasting connects you to a new audience.
It’s just a fact of the way iTunes and other podcasting platforms work. They are their own mini-search engines designed for a special group of people who like podcasts. People who would never click on a blog post may very well be browsing the podcast categories on iTunes.
Podcasting has a ridiculously low barrier to entry.
You need almost no equipment to start a podcast. I know some people who record their podcasts into their phone and that’s it. But even if you want to purchase a decent microphone, you can get rolling for under a hundred bucks. You’ll need a host for your audio files which can run about seven dollars a month. Editing can be done in Garage Band (free on Macs) or Audacity (free everywhere). That’s all.
Get Started with Your Podcast
If you are intrigued by this idea, let me give you a few pointers to get started.
First, figure out your topic. You can talk about general medical topics or break it down into something really specific. My podcast, 2 Docs Talk, is general. But Everything About Your Vagina is very specific. Better Health Through Aging falls somewhere in between. Just know where you are going and keep that alive throughout your episodes.
Second, figure out your format. Are you just going to do a monologue? Interview guests? Have a cohost or rotating cohosts? Will you produce long-form podcasts that go on for an hour or more, or shorter episodes?
Finally, plan your first couple of months of episodes. If you want to be consistent with podcasting (and you do), you need to work a little ahead. Trust me – it will make your life much easier.
Finally, if you want some real help getting your medical podcast up and running, I suggest listening to The Showrunner. It’s a podcast about podcasting and they offer lots of information and resources to help you get started.
Have you started a podcast? Please share the link (or the link to your favorite show) in the comments. We are always looking for new shows to listen to!