Sometimes it gets old coming up with medical blog topics, so today I’ve got a great one for you.
Overdiagnosis. There are a few great reasons you should be writing about overdiagnosis.
It’s a timely topic in light of the recent research published in JAMA Internal Medicine suggesting that “the most prominent effect of screening mammography is overdiagnosis.” And as the USPSTF prepares to finalize their new recommendations, we are sure to hear more about it.
Your patients are probably reading about this in the news and online. Men and women alike may wonder if overdiagnosis is a problem with other common screening tests. And they are right to wonder – almost everyone has to get some sort of screening test from time to time. This makes it a great topic to write about because it’s useful for everyone.
Furthermore, overdiagnosis is an evergreen topic. As new research appears year after year about the safety and efficacy of screening tests, people will be looking for information on the topic. That means a well-written treatment of the subject will attract attention from Google for years to come.
This is a fantastic parent topic that can spawn dozens of separate blog posts. From this single medical blog topic you can write more detailed posts about mammograms, PSA testing, screening for colon cancer, x-rays for lung cancer screening, and on and on. When you write these posts don’t forget to link back to your main overdiagnosis post so when new readers (and Google) land on one of these sub-topics, they can learn more about the topic and your understanding of it.
Finally, this is a great topic because it suggests that you are the kind of doctor who treats your patients individually. You consider the evidence about both risks and benefits before making a recommendation for a patient. You aren’t just looking to do as many procedures as possible. In today’s healthcare climate, that’s a fantastic characteristic to have.
Write an article about overdiagnosis for your blog. Don’t forget to write in plain English and ask your readers to make an appointment to discuss their specific circumstances and needs.