Summer is underway and if we were all on top of things, we would long ago have set up our summer blogging calendar. If you are like me and didn’t quite get to it, and are flying a bit more by the seat of your pants, you are in luck: I have decided to put off making my own summer calendar even further and give you some ideas for yours.
Also called an editorial calendar, a blogging calendar is just a list of blog post ideas you plan for a specific time. Planning ahead like this has several advantages (I know this because Amy and I do this for our clients—not because I do this for myself :-))
- You have more time to research, write and edit your post, so it will probably turn out better.
- You won’t be stressed out having to come up with your blog topic the night before it is due.
- You won’t pick a less-than-worthy topic because you can’t think of anything else.
Amy writes a bit more about the advantages of building a seasonal editorial calendar for medical practices here. Also, a couple of weeks ago she suggested adding a summer reading list to your editorial calendar—check that out here.
Summer Blog Post Ideas for Medical Practices
The summer heat
You don’t have to have a practice in Arizona to blog recommendations against the heat. Most states experience at least a few days of some pretty high temperatures every summer. I wrote a blog on this last year for CB Medical Marketing with lots of resources you can use to help your patients here. You can see an example of a post like this here.
Mosquito Protection and the Zika virus
Experts are predicting that the U.S could be hit hard by the virus this summer because of our lack of herd immunity. Zika could also be a concern for people who are traveling to Brazil for the Summer Olympics. Use this Fresh Air podcast episode to get yourself up to speed and help your patients stay safe.
Longer days and warmer weather all mean more sun exposure. Write a blog giving your best advice for protecting against the sun. Here is an example of this kind of post that Amy wrote for a client.
Get some facts and inspiration on the topic from The Centers for Disease Control and the American Red Cross. In addition to giving your own advice on water safety, you can point your patients toward these helpful resources. See an example of this kind of post here.
Pick just about any disease and you’ll probably find a day, week, or month dedicated by presidential proclamation to its awareness. Here are a few you can piggyback onto for July and August:
- Anniversary of the American’s with Disabilities’ act–July 26
- World Hepatitis Day–July 28
- International Group B Strep Awareness Month
- Juvenile Arthritis Month
- National Health Center Week–August 9-15
- Children’s Eye Health and Safety Month
- National Immunization Awareness Month
- Psoriasis Awareness Month
You can find all these and more on this calendar set up by The U.S. Department of Health and Human Services.