The blog audit. Call it the blogging equivalent of cleaning out your closet. It’s something you put off for as long as possible, but once you’re done you feel a great sense of satisfaction. Plus, it’s kind of fun trying on your old letter jacket while you’re in there.
Basically, a blog audit is how you deal with old content on your website. Some posts are evergreen, but some go out of style, just like your the clothes from your grunge phase (and if you still have those in your closet, it really is time to clean it out.)
It’s probably worth it to audit your content once a year for two reasons. First, that’s often enough that nothing will get too far out of date and turn users off. Second, it keeps the job manageable for you. [Read more…] about Dealing with Expired Blog Content