How The Right Packaging Can Help You Grow Your Cannabis Business
Your products are most visible on dispensary shelves. If you want your products to sell, then you need to win the battle for the shelf. You need your products to be attractive and eye-catching enough to convince potential customers to buy them. Your packaging is the best way for your brand to be remembered by cannabis consumers.
You’re losing out on potential customers, brand promotion, and growth opportunities if you don’t put enough emphasis on your packaging. Let’s look at the impact of cannabis packaging on sales and why it is so important.
Why Quality Packaging Is Important
A study that examined the impact of packaging on consumer purchasing decisions found that great packaging is crucial for any product to succeed. Your brand’s calling card should be your packaging. It can also show customers that your products are compatible with their values and needs. These are the top roles packaging can play in your marketing and how they can help you.
Standing Out
There are many brands competing for customers’ attention. Every cannabis product is not the only one on the market. Captivating marijuana packaging can help you stand out. Your packaging should make your product shine and tell a story about your brand.
Brand Recognition
Ever wonder why certain brands are instantly recognized by customers? Your brand’s identity is enhanced by packaging that features a logo and uses the right colors and fonts.
Information
Packaging can help you market your products, but it is also a vital tool for providing information about them. Every state has its own cannabis packaging regulations. These regulations will govern what information you share with customers. Good product packaging makes it easier for consumers to make educated decisions about the best products for them.
Protection
Protecting the cannabis product is one of the most important functions of cannabis packaging. Packaging is important to protect the product from the elements and human hands. Packaging keeps your products fresh and protects them from damage by the environment and human handling.
Produce The Right Packaging To Grow Your Cannabis-Business
What does it mean to have “the right” packaging? It should clearly communicate what makes your brand the best choice. It should be functional but also focus on creating a holistic customer experience. Here’s how.
Design
Your customers’ first impressions are important. Your exterior packaging is their first encounter with your product. The first impression a customer has when they look at your product is influenced by things like the logo, font, language, and texture.
The trend for legal cannabis branding is moving away from more cliché images like the huge pot leaves or Rasta-inspired color palettes. Instead, it embraces a sense of luxury and style. High-end packaging for cannabis can be simple, elegant, fancy, or both, but it is always made of high-quality materials. These are the three most popular trends in packaging and branding in cannabis culture today:
Minimalism
A minimalist approach can help brands look more modern and trendy. Simple, clean designs can be paired with meditation or relaxation themes. However, they also elevate brands to the next era.
Focus on Health
Although medical cannabis is more widely accepted than recreational cannabis, many people use it for their health. Brands can tap into the therapeutic properties of their products by using imagery that evokes a healthy lifestyle, as well as medicine or pharmaceuticals.
Green in Color, Philosophy
There is a lot of movement now to consider our environmental impact, and cannabis users are more likely to be open-minded about the plant’s natural roots. Packaging can be a way for brands to show their commitment to sustainability. Brands that are environmentally conscious can use muted colors and the right language.
Sustainability
Sustainable business practices and ethical business practices are becoming more popular. According to Nielson almost half of US shoppers say that they will alter their buying habits to help the environment.
The cannabis industry is expanding at an incredible rate, but it also produces a lot of packaging waste. Canada produced an estimated 10,000 tonnes of packaging waste in its first year of legalization. This was due to the use of plastics.
Many companies are trying to address this problem by using recycled glass, plant-based and reclaimed marine plastics, as well as other sustainable materials that support a circular economy. Not only does it help brands reach more environmentally-conscious consumers, but also helps to address the global problem.
Quality Material
Tin, foil, and plastic are all common materials used in cannabis packaging. Glass jars are the best choice for packaging cannabis. Glass is waterproof, odor-proof, and preserves potency. It is great for protecting buds from mold and drying out.
Plastic bags and containers are difficult to recycle. They also often have a static charge which can pull trichomes from the buds. Glass is easy to recycle and has a neutral charge which will protect precious trichomes.
You can also showcase the buds’ qualities in the glass. Glass jars will retain their original shape and beauty. Glass jars are great for storing concentrates and displaying edibles. These jars have a premium look that is associated with high-quality cannabis and can be used for many years.